About


Jax Beach local Lacey Smith launched the online jewelry boutique in 2016 drawing inspiration from nature, the beach, her love for the water, her native roots and in the natural materials used to craft the collection.  Stones, crystals, bronze, silver, gold, and leather trends are applied in unique ways, staying true to her modern bohemian aesthetic.  Beyou Jewelry designs are fashion-forward, bold, yet cross-seasonal, classic, and timeless. 
Fashioned with a beach bohemian vibe and belief in always owning who you are Beyou was built.  With a strong passion for those impacted by cancer, Beyou was created by witnessing the physical and mental changes that occur when diagnosed with such a disease. No matter the changes, remaining true to yourself and just 'being you' is what Beyou is all about.  
Beyou is an emerging brand, with deep roots, a bright future and a dedicated following. The collection is available online and in some of our favorite local shops. We aim to serve not only our local beach natives, but the surrounding cities and beach communities up and down the coast.  Be sure to stay informed of when & where Beyou might pop up by joining our email list!
Winner of Jacksonville Magazine's Best in Jax 2017, 2018
Best Jewelry Boutique 2017 & 2018
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 ~Be Bold~
 ~Be Brave~