Jacksonville local Lacey Smith launched the online jewelry boutique in 2016 drawing inspiration from nature, the beach, her love for the water, her native roots and in the natural materials used to craft the collection. The sterling silver jewels create a beachy, effortless look that makes your already perfect style even better.   Beyou aims to create a product that captures a lifestyle.  The lifestyle of the free spirited, adventurous, creative, soulful dreamers of the world. 
Fashioned with a beach boho vibe and belief in always owning who you are Beyou was built.  With a strong passion for those impacted by cancer, Beyou was created by witnessing the physical and mental changes that occur when diagnosed with such a disease. No matter the changes, remaining true to yourself and just 'being you' is what Beyou is all about.  
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Winner of Jacksonville Magazine's Best in Jax 2017, 2018, 2019
Best Jewelry Boutique 2017 & 2018 & 2019, 2020, 2021, 2022, 2023
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Showcased Babe #176 for Babes Who Hustle
Selected as Top 35 Women Igniting Success in Jacksonville -2019
Winner of Void Magazine's #1 in the 904 
Best Jewelry Store 2019